The transformative power of public art goes well beyond aesthetics. Art creates memorable moments that enhance human connection and redefine creative placemaking. The social, cultural, and economic benefits of public art are a tool for real estate developers to enhance the success of their projects and create thriving destinations that people love to visit again and again. From boosting foot traffic by attracting visitors to reducing crime, fostering a sense of belonging, and inspiring creativity, public art has a profound impact on our communities and quality of life. In this article, we’ll explore five amazing facts that highlight the phenomenal power of public art. (Hero image: Art + Artisans curated this sculpture for our clients at TIAA at their new, ground-up, class-A, 15-story tower headquarters in Frisco, Texas.)
- Average Weekend Foot Traffic Went Up 30% in Parts of Cincinnati with Murals
- Violent Crime Decreased 28% in Parts of Cincinnati with Murals
- Miami Design District Saw 47% More Foot Traffic Due to Public Art
- Blink Public Art Festival in Cincinnati Generated Over $126M
- Science Says We’re Subconsciously Influenced by Art & Aesthetics in Our Environment
- Conclusion
- Learn More
1. Average Weekend Foot Traffic Went Up 30% in Parts of Cincinnati with Murals
Art + Artisans’ coordinated this award-winning outdoor art installation for our clients at Texas State University. The series of twelve, organic, illuminated sculptures creates an immersive, interactive experience that draws in foot traffic from all over campus.
A recent study conducted by the University of Cincinnati revealed a significant correlation between public art and increased foot traffic. Researchers found that areas adorned with murals experienced a substantial 30% boost in weekend pedestrian activity compared to mural-free zones. This effect was even more pronounced in districts featuring a mix of murals, restaurants, cafes, and bars, where foot traffic surged to an impressive five times the city average. These findings underscore the potential of public art to revitalize urban spaces, attract visitors, and stimulate local economies.
increased
Foot Traffic
in areas with murals.
Source: Jeong, H.,University of Cincinnati, Office of Research Cultural Placemaking & Street Art: The Role of Street Art in Pedestrian Activity, Local Economy, and Crime Prevention in Cincinnati
2. Violent Crime Decreased 28% in Parts of Cincinnati with Murals
Researchers theorize murals help lower crime by creating a sense of community and drawing attention. Art + Artisans successfully managed the installation of this 50’ x 60’ original mural by internationally acclaimed artist Mr Doodle on a parking structure located at 515 Congress in Austin. Building owner KBS and Downtown Austin Alliance were thrilled to partner on the project.
The University of Cincinnati study also uncovered a surprising link between public art and crime rates. In areas where murals were integrated into mixed-use developments, violent crime decreased by a substantial 28% during a period when crime was on the rise in most parts of the city. This intriguing correlation has led to various theories among researchers. Some speculate that criminals may be deterred by the sense of community and investment that public art fosters, making these areas less appealing targets. Others suggest that public art creates a heightened sense of awareness, as it can make people feel more visible and watched. Regardless of the exact mechanism, the data provides compelling evidence for the potential of public art to enhance safety and security in urban environments.
3. Miami Design District Saw 47% More Foot Traffic Due to Public Art
Developers credit public art for a 47% increase in foot traffic at Miami Design District which was transformed from an abandoned warehouse district to a popular luxury shopping hub. Photo credit: Click image to see the original Instagram post by Miami Design District.
Urban planners and economic developers of Miami’s Design District credit the strategic integration of outdoor sculptures and murals with a 47% increase in foot traffic. Once a neglected warehouse district, this area has undergone a remarkable transformation over the past fifteen years, emerging as a global luxury retail destination. The deliberate infusion of public art throughout a 30-acre retail space resulted in a 47% increase in foot traffic in just a four-year period, demonstrating the ability of public art to attract visitors, stimulate spending, and revitalize urban neighborhoods.
They even created a Miami Design District Public Art Guide check it out at the link.
4. Blink Public Art Festival in Cincinnati Generated Over $126M
Blink, the public art festival in Cincinnati, has proven to be a significant economic driver for the city. In 2022, this four-day, free, public art event (the largest in the country), attracted 2 million attendees and generated over $126 million in direct economic impact. Beyond its financial impact, Blink has also solidified Cincinnati’s reputation as a vibrant hub for arts and culture, attracting locals and visitors of all ages to engage in this exciting community experience. Delight, joy, and surprises keep visitors returning for this biennial experience. This event demonstrates the potential of public art to boost local economies and enhance a city’s cultural identity.
5. Science Says We’re Subconsciously Influenced by Art & Aesthetics in Our Environment
This large-scale sculpture at TIAA’s headquarters in Frisco lends to the atmosphere, creating contemplative gardens and dynamic gathering places.
Neuroscience says 90-95% of our decisions and behavior occur subconsciously and we’re often unaware of how things like light, color, texture, and sound influence us on a physiological level. As art consultants, we leverage the principles of neuroaesthetics, the science of how art affects the brain, to create environments that not only stimulate our senses but also positively impact our cognitive function, emotional state, and overall well-being. Just as art has the power to uplift and inspire, science has found that environments devoid of aesthetic enrichment can have a detrimental effect on our mental and physical health.
Conclusion
Public art is more than just a visual amenity, it has a direct effect on how we feel in a space. Including art is a strategic investment that yields significant returns for communities and developers. It can increase foot traffic, reduce crime rates, attract tourists, and even positively impact our mental and physical health. By understanding and leveraging the power of public art, savvy developers enhance the quality of life and sense of community at their properties while stimulating economic growth. We hope this list inspires to the possibilities of public art on your next project. Art + Artisans is ready to have a conversation about your vision and discuss how art can be part of your strategy for success. Contact us to put our expertise and resources to work for you.
Learn More About the Power of Public Art
- With NEA grant, UC researcher looks at public art in different light [UC News]
- How Miami’s Design District Became a Luxury Hotspot [WSJ]
- Miami Design District Public Art Guide [flipsnack.com]
- ‘Blink Economic Impact Report (PDF) [blinkcincinnati.com]
- Your Brain on Art– Website for the book by Susan Magsamen and Ivy Ross with information about the neuroaesthetics movement [.yourbrainonart.com]
